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Tony Sambell

Marketing

As a young entrepreneur, Tony Sambell used his passion for building websites to earn him some extra pocket money in high school, then to pay his way through university. When he graduated with a Multimedia Studies degree, however, he found himself in the middle of a global financial crisis, struggling to find a job. So Tony did what all good entrepreneurs do in times of scarcity – he founded his own company.

With a little help from his friends (and the New Enterprise Incentive Scheme), Tony started Spicy Web in a spare room with next to nothing. Slowly but surely, he built a team of dedicated digital natives, each specialising in a particular area but driven by a unified purpose: to make a difference in other people’s lives through the power of digital.

Today, Tony makes it a point for the Spicy Web team not only to keep up with the latest best practices, but to stay ahead of the curve. This tenacity was exemplified when Spicy Web was selected by Google to participate in its trial Google Partners Program, eventually becoming one of 80 agencies worldwide to be selected for the inaugural program. Despite his strong work ethic, Tony always makes time for his family – and is never home late for dinner.



Tony’s specialities – in a nutshell:

A celebrated speaker at online industry events, and one of Australia’s most sought-after Google Ads experts.

Multiple award winner in Australia’s Good Design Awards, APAC Search Awards, and Australian Web Awards.

Widely recognised as a thought leader in online marketing, helping organisations increase their revenues and propel their brand awareness.

Founder of Australia’s most comprehensive and award-winning SEO auditing system.

Co-inventor of specialised software to rank businesses on the first page of Google.

Introduce Yourself